Many issues are given coverage to show the African-American community that if they want to reach a goal, they have to be willing to work for it. Like the other leading black magazine, Essence , Jet routinely deplored racism in mainstream media, especially in the negative depictions of black men and women. Many of the women are not professional models and submit their photographs for the magazine's consideration. This feature includes a photograph of an African-American woman in a swimsuit either one-piece or two-piece, but never nude , along with her name, place of residence, profession, hobbies, and interests. Redd Foxx called the magazine "the Negro bible. Its ubiquity was enhanced by its continuing coverage of the burgeoning Civil Rights Movement. Since , Jet has had a full-page feature called "Beauty of the Week". Some examples of cover stories might be a celebrity's wedding, Mother's Day, or a recognition of the achievements of a notable African American. However Hazell and Clarke report that Jet and Essence in —4 themselves ran advertising that was pervaded with racism and white supremacy. History[ edit ] Jet magazine was started in The purpose of the feature is to promote the beauty of African-American women.
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